James Schramko from Super Fast Business joins us this week to talk about building a sustainable online business. As a top salesperson and former general manager of a Mercedes-Benz dealership in Australia, James shares some behind the scenes insights on Super Fast Business and the future of online video marketing.

Topics Discussed:

• 04:00 – Origins of Super Fast Business
• 04:30 – Having a proper structure for your business
• 06:30 – Internet Marketing Speed, Freedom Ocean, Think Act Get
• 08:00 – The power of focus in your business
• 09:00 – Having an umbrella website holding different businesses
• 10:00 – Project Management Triangle – Fast, Good, or Cheap
• 11:30 – Naming websites, products, and services
• 12:00 – Implementing action words into your business
• 13:30 – Mindset of think, act, get
• 15:30 – Building authority and leveraging it across products or services
• 16:30 – Long-term thinking for new business ideas
• 18:00 – How video news marketing works with building trust
• 19:45 – Content syndication across all platforms
• 21:30 – Dangers of building your business on one platform
• 23:30 – Early mistakes with video marketing
• 25:30 – Measuring the ROI of content marketing
• 27:30 – Lead scoring with prospective customers
• 32:00 – Stop, Start, Stay technique for business development
• 32:30 – Using forum threads to observe customer problems
• 37:30 – Future of video marketing and the barrier to entry
• 43:00 – Running the gambit and paying your dues in content marketing
• 44:30 – Snowball effect of content marketing
• 48:00 – Content Marketing: Text vs Audio vs Video

Mentions in the Episode:

• Freedom Ocean
• Internet Marketing Speed
• Small Business Big Marketing
• Gary Vaynerchuk
• Think Act Get
• Super Fast Business
• Silver Circle
• Inbox Relief
• Traffic Grab
• Own The Racecourse
• Wistia
• Screenflow
• Gangnam Style
• Multimedia Marketing Show

Episode Length: 55:10

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