Dave Huss from E-Commerce Double joins us this week to talk about paid traffic, conversion optimization, and remarketing channels online. Dave runs the paid traffic campaigns of multiple e-commerce businesses, including The Portable Bar Company and Modern Cat Designs.

Topics Discussed:

• 03:00 – Environment of paid search and Google Adwords
• 03:30 – Common mistakes people make with Adwords
• 05:00 – Negative keywords to further target your paid ads
• 06:00 – Optimizations with your buy buttons
• 07:30 – Split testing with Optimizely
• 08:00 – Testing out product titles
• 10:00 – Jumping to conclusions too early and statistical significance of split tests
• 12:00 – Don’t send paid traffic to your homepage
• 13:00 – Shipping cost disclosure, optimization, and cart abandonment
• 16:00 – High-touch sales, having a phone number, and conversions
• 18:30 – Adwords spending and selling high-priced items
• 19:00 – AdRoll, Re-marketing, and display targeting

Mentions in the Episode:

• E-Commerce Double
• The Portable Bar Company
• Modern Cat Designs
• Optimizely
• Log My Calls
• AdRoll

Episode Length: 24:06

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