E-Commerce Dictionary
Your go-to glossary for understanding the language of online business.
Authorized Dealer
An authorized dealer is a seller that has an agreement or contract with the person manufacturing the goods.
Ecommerce
Electronic commerce, or ecommerce, is the buying and selling of goods and services over the internet.
Merchant Account
A type of bank account that allows businesses to accept payments in multiple ways, typically debit or credit cards.
Shopping Cart
Software that allows customers to select products for purchase and manages the checkout process.
Dropshipping
A retail fulfillment method where a store doesn't keep the products it sells in stock.
SKU (Stock Keeping Unit)
A unique code used to track inventory for each distinct product and service for sale.
AOV (Average Order Value)
The average amount of money each customer spends per transaction with your store.
Conversion Rate
The percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors.
Payment Gateway
A merchant service provided by an e-commerce application service provider that authorizes credit card or direct payments processing.