#95: A Beginner's Guide To Amazon PPC With Search Scientists
4/20/2014
Amazon PPC is becoming a popular method to acquire customers with paid traffic. Michael Erickson from Search Scientists joins us this week to give a high level overview on the difference with Google Adwords/PLA, and how e-commerce store owners should get started with Amazon PPC.
Topics Discussed:
- Background of Amazon PPC vs. Google PLA/Adwords
- CPC, Conversion rates, and Impressions of Amazon vs. Adwords
- Setting up Amazon PPC, product feeds, and getting started
- Trust factor affiliation with traffic from Amazon
- SKU level bidding, UTM tagging, analytics, and measuring results
Mentions in the Episode:
- Search Scientists
- Amazon Feed Template (excel)
- #BALLER Leather
Episode Length: 27:44
Download Options:
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Comments (3)
Interesting article! Found this very interesting: Kimberly-Clark to increase investments in Thailand. Read it here http://bit.ly/1f8eKaN
Nice episode, thanks Terry! I’m really trying to figure out a profitable way to drive paid traffic to my store, where the products range from £9.99 to £14.99 each (net profit averaging 50%-75%). It seems that paying £0.50 per click is just gonna be way too high to make any money, considering average conversion rates for eCommerce. I wonder if you may be able to recommend a good platform to start with paid ads… I’m gonna be trying out a selection this week and see how conversion goes. Thanks! – Russ
Yeah Buddy!