Last week the team from Bomber Barrel reached out to me about their Kickstarter campaign. Lead Designer Vincent Ng joins us this week to talk about launching a physical product and why crowdfunding should be the way to go for any new idea. Vincent has launched over 15 crowdfunding campaigns with a 100% success rate and has considerable experience in design, manufacturing, and marketing.

Topics Discussed:

• Background of Vincent and product design
• Partnering with entrepreneurs that have a product idea
• Creating the story, product, and brand of Bomber Barrel
• The difference between Kickstarter backers vs. average consumers
• Scratching your own itch and validating that in a bigger market
• Goal psychology, production runs, and knocking it out of the park
• Why most Kickstarter campaigns fail to raise money or deliver product
• Kickstarter backers that try to be “armchair designers”
• Overvaluing your product idea and having a balanced business strategy
• Pushing momentum and PR coverage during the first week

Mentions In The Episode:

• Halo Belt
• Bomber Barrel
• Theory Mob
• Elliot Havok
• Quarter Century Belt
• Dash Wallets
• Episode #121: China Sourcing and Guide To Canton Fair

Download Options:

• Direct Download: Right-click here and click “Save As” for a direct download
• iTunes: Listen and subscribe on iTunes
• Android: Listen via Stitcher Radio streaming
• Blackberry: Listen via the Blackberry Podcast App
• Zune: Listen via Zune