#103: A Conversation On Brand Identity And International E-Commerce With Luna Vega
6/15/2014
As a digital marketer for over 10 years to numerous international brands, Luna Vega got on the show this week to talk about some high level e-commerce strategies for the small business owner. She recently published a book called The Global Influence, inspired by her work in the e-commerce space all over the world.
Topics Discussed:
- When should you expand your brand to the international level?
- Brand identity and dealing with cultural differences in marketing
- Understanding who you are as a brand and the audience
- Social media saturation among different international markets
- What do larger brands struggle with on a day-to-day basis?
- Quality, quantity, and distribution of content marketing efforts
Mentions in the Episode:
Episode Length: 26:46
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Comments (1)
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