This week we talk about email autoresponder sequences every online store should have. From before, during, and after checkout we’ve got you covered with getting started and the triggers/events to setup the email backend. If you need help with setting these up, let Terry know at terry@buildmyonlinestore.com as he is already helping some listeners with this type of work.

Topics Discussed:

• Having proper list segmentation before working with email automation
• Tips on segmenting your list for clear understanding (like PPC campaigns)
• Segmenting: before purchase, during purchase, after purchase
• Creating different messages based on each segment and behavior
• Automations and finding an email provider that has the proper functions
• Post purchase sequence: 90-days (or other time period you determine)
• Post purchase by bestsellers: “Who has bought X product, but not Y?”
• Post purchase by order value: “Who has purchased over $X in revenues?”
• Post purchase by repeat order: “Who has purchased 2 or more times from us?”
• Post purchase confirmations: Tweaking your order & shipping confirmations
• Post purchase reviews: Get more reviews to build trust for your store
• Post purchase welcome: “Welcome to the family, here are our top blog posts, etc…”
• During purchase: Abandoned cart emails (4 hours, 24 hours, 48 hours)
• Pre-purchase: Ongoing newsletter and content ideas
• Pre-purchase: Welcome & on-boarding sequence for new subscribers

Download Options:

• Direct Download: Right-click here and click “Save As” for a direct download
• iTunes: Listen and subscribe on iTunes
• Android: Listen via Stitcher Radio streaming
• Blackberry: Listen via the Blackberry Podcast App
• Zune: Listen via Zune