#51: Setting Up Cart Abandonment E-Mails with Chris Hexton from Vero

Cart abandonment is an issue that plagues e-commerce stores with industry averages of 60-70%. Vero is a tool that allows you to send behavioral-based emails, in order to get customers back to your online store to complete purchases.

Co-Founder Chris Hexton joins us this week to talk about setting up such a campaign and successful case studies of his clients.

Topics Discussed:

  • 04:00 – Background of email marketing and behavioral email
  • 06:00 – Getting started with behavioral email campaigns
  • 08:00 – Building persona into the emails and different approaches to take
  • 10:00 – Understanding the psychology of sequencing
  • 15:30 – How FlightFox uses cart abandonment emails
  • 17:30 – Best practices in cart abandonment emails
  • 19:00 – Common mistakes and mindset obstacles business owners have
  • 22:00 – Industry average email open rates and measuring your results
  • 24:00 – Email re-marketing to existing customers
  • 26:30 – Long-term focus on building a relationship of trust


Mentions in the Episode:


Episode Length: 29:42


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