#177: Using Data To Tighten Your Conversions

This week we talk about some high level ideas to using analytics data to tighten your conversions.

Topics Discussed:

  • Auditing your highest traffic sources
  • Auditing your highest converting traffic sources
  • Highest Converting Traffic Sources
  • Top exit pages, landing pages, bounce rates, and in-page analytics
  • Split testing lower in the funnel
  • Homepage, product, and category pages
  • Search bar and internal queries data
  • 80/20 your VIP and “whale” customers
  • 80/20 your biggest problems and time wasters

Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

Google Hangouts On Air Q&A, March 2016 Build My Online Store


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