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One of the few Magento Gold partners in California, Andy Etemadi from EYEMAGINE joins us this week to talk about the platform and e-commerce best practices.

Clients include HP, Disney, 99 Ranch, Jones Soda, TokiDoki, Hard Rock Hotel and Casino, and many more.

Andy Etemadi is Founder and Chief Technology Officer of EYEMAGINE, a full service eCommerce agency based in Irvine, CA.

EYEMAGINE designs, implements, and integrates highly profitable eCommerce Enterprise storefronts with the primary objective of increasing revenue and profitability.

Topics Discussed:

• 04:00 – Background of EYEMAGINE
• 04:30 – Differences between Magento Gold, Silver, and Bronze Partners
• 08:00 – Andy’s history in the E-commerce industry
• 10:30 – Magento compared to other platforms
• 14:00 – Growth of the Magento platform
• 19:00 – How larger businesses approach the E-commerce process
• 21:00 – Andy’s E-Commerce best practices – Images, Video, and Messaging
• 25:30 – Building authenticity in your brand
• 32:00 – Lessons from bigger players in E-Commerce
• 35:00 – Recommended Software and Tools
• 36:00 – Analytics and SEM in bigger companies
• 42:00 – Growth and trends in mobile commerce
• 47:30 – Changing from an old legacy platform to Magento
• 49:00 – Words of wisdom in choosing an E-commerce platform

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Mentions in the Episode:

• Zag: The Number One Strategy of High Performance Brands
• Book summary of Zag by Cooler Insights
• EYEMAGINE
• WooCommerce
• Magento Go
• Braven
• Sgt. Grit – Grunt.com
• Episode 33 with Ezra Firestone
• My Habit
• Tokidoki
• Simply Bridal
• Shipworks
• Stamps.com
• Responsive website design

Episode Length: 51:29

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