#129: How To Use Pinterest To Generate Traffic For Your Online Store

Pinterest has matured from a virtual scrapbook into a full fledged marketing platform. Carole Rains from Rustic Artistry joins us this week to talk about her journey in building up 9,000+ followers and 300+ re-pins per day. We discuss how to approach the platform from a high level and use Travis’ store as a case study on how someone should get started with Pinterest.

Topics Discussed:

  • How does Pinterest compare to other social media platforms?
  • How to develop a content strategy for Pinterest
  • How much time commitment is needed?
  • What scheduling tools are available to use?
  • Why you must drip-feed the content over time.
  • How to format images and choosing content that works.
  • Shared boards, analytics, PPC, and direct messaging
  • Pinterest On-Site SEO best practices
  • 5 quick wins to get started within a day
  • Lead generation and capturing emails with Pinterest
  • First impressions of PPC on Pinterest
  • Common mistakes novices make starting out
  • Getting on the radar of popular boards


Mentions In The Episode:


Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

E-Commerce Podcast


  1. Thank you,

    A really good podcast on Pinterest with some useful tips. I
    am just trying to get my head around Pinterest myself – good timing.

    Something that I haven’t been able to figure out is:

    When editing a pin you have re-pinned there is an option to chnage the source of the pin.. Is it OK to change the source from a re-pin to point to one of your own product pages? Or will this look bad in the eyes of pinterest?



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