Pinterest has matured from a virtual scrapbook into a full fledged marketing platform. Carole Rains from Rustic Artistry joins us this week to talk about her journey in building up 9,000+ followers and 300+ re-pins per day. We discuss how to approach the platform from a high level and use Travis’ store as a case study on how someone should get started with Pinterest.
- How does Pinterest compare to other social media platforms?
- How to develop a content strategy for Pinterest
- How much time commitment is needed?
- What scheduling tools are available to use?
- Why you must drip-feed the content over time.
- How to format images and choosing content that works.
- Shared boards, analytics, PPC, and direct messaging
- Pinterest On-Site SEO best practices
- 5 quick wins to get started within a day
- Lead generation and capturing emails with Pinterest
- First impressions of PPC on Pinterest
- Common mistakes novices make starting out
- Getting on the radar of popular boards
Mentions In The Episode:
- Rustic Artistry
- Emu Bliss
- Tailwind: http://mbsy.co/
- PicMonkey: http://www.picmonkey.
- Pin Them All: http://pinthemall.net/
- Viral email signup pin: http://www.pinterest.com/pin/
- Pinterest for Business: https://business.
- Wisestamp for Email Signatures: http://www.wisestamp.
- Direct Download: Right-click here and click “Save As” for a direct download
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A really good podcast on Pinterest with some useful tips. I
am just trying to get my head around Pinterest myself – good timing.
Something that I haven’t been able to figure out is:
When editing a pin you have re-pinned there is an option to chnage the source of the pin.. Is it OK to change the source from a re-pin to point to one of your own product pages? Or will this look bad in the eyes of pinterest?