#155: How To Create Inbound Funnels For Your Online Store

Tom Schwab joins us this week from GoodbyeCrutches.com to talk about how he built a content system that generates over 70,000+ organic visitors per month to his online store. We also talk about chasing transactions vs. building a business, and how you can get started today with a simple and effective email content funnel.

Topics Discussed:

  • Background of Goodbye Crutches?
  • What are the main products?
  • Chasing transactions vs. building a business?
  • Signs you are just chasing transactions?
  • How did you get into the inbound / content game?
  • 12 free E-books: How did this start?
  • List segmentation and followup process?
  • What does your sales funnel look like?
  • Balancing B2B and B2C? (doctors, professionals, patients)
  • How to get started with your own inbound content?
  • Distribution vs. Creation: your thoughts?

Mentions In The Episode:

Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

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