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This week we talk about some high level ideas to using analytics data to tighten your conversions.

Topics Discussed:

• Auditing your highest traffic sources
• Auditing your highest converting traffic sources
• Highest Converting Traffic Sources
• Top exit pages, landing pages, bounce rates, and in-page analytics
• Split testing lower in the funnel
• Homepage, product, and category pages
• Search bar and internal queries data
• 80/20 your VIP and “whale” customers
• 80/20 your biggest problems and time wasters

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