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Pinterest has matured from a virtual scrapbook into a full fledged marketing platform. Carole Rains from Rustic Artistry joins us this week to talk about her journey in building up 9,000+ followers and 300+ re-pins per day. We discuss how to approach the platform from a high level and use Travis’ store as a case study on how someone should get started with Pinterest.

Topics Discussed:

• How does Pinterest compare to other social media platforms?
• How to develop a content strategy for Pinterest
• How much time commitment is needed?
• What scheduling tools are available to use?
• Why you must drip-feed the content over time.
• How to format images and choosing content that works.
• Shared boards, analytics, PPC, and direct messaging
• Pinterest On-Site SEO best practices
• 5 quick wins to get started within a day
• Lead generation and capturing emails with Pinterest
• First impressions of PPC on Pinterest
• Common mistakes novices make starting out
• Getting on the radar of popular boards

Mentions In The Episode:

• Rustic Artistry
• Emu Bliss
• Tailwind: http://mbsy.co/tailwind/15523835
• PicMonkey: http://www.picmonkey.com/
• Pin Them All: http://pinthemall.net/
• Viral email signup pin: http://www.pinterest.com/pin/188588303120145469/
• Pinterest for Business: https://business.pinterest.com/en
• Wisestamp for Email Signatures: http://www.wisestamp.com/

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