Posts Tagged with "PPC"

#70: Building Brand Equity With Kyle Duford At Chrome Industries

Sunday, October 27, 2013

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#70: Building Brand Equity With Kyle Duford At Chrome Industries

How does a 18-year old business continue to build brand equity, customer engagement, and financial success? Tune in to hear how Chrome Industries has grown into a household name in messenger bags and urban apparel with E-Commerce Director Kyle Duford. We discuss the importance of building a unique customer experience (online + offline) and snowballing […]

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#38: Selling Licensed Band Merchandise with David Jenyns from Planet 13

Sunday, March 17, 2013

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#38: Selling Licensed Band Merchandise with David Jenyns from Planet 13

David Jenyns from Planet 13 join us to talk about selling the largest range of rock, punk, metal, and gothic merchandise online in Australia. Planet 13 has been in business since the early 2000s, and David brings a wealth of experience running offline and online operations of a business. David also runs Melbourne SEO Services, […]

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#23: Starlettos – High Heel Protectors from Australia

Sunday, December 2, 2012

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#23: Starlettos – High Heel Protectors from Australia

Do your high heels get stuck in the grass when you’re outdoors? If you’re one of our female listeners, you may want to check out Starlettos at your next outdoor event. This week I have Ilde Naismith-Beeley from Starlettos to talk about how she came up with this product, landed it at the Emmys and […]

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#22: E-Commerce Business Fundamentals with Brendan Tully at The Search Engine Shop

Sunday, November 25, 2012

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#22: E-Commerce Business Fundamentals with Brendan Tully at The Search Engine Shop

This week I got Brendan Tully from the Search Engine Shop to talk about online business fundamentals, and how business owners need to get their USP ironed out before asking for more traffic to increase sales. We also go through a case study of the best practices at Didgeridoo Breath, the #1 didgeridoo online store […]

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