Posts Tagged with "marketing"

#102: Bundling, Upselling, and Discounting with Jason Myers From Bold Apps

Sunday, June 8, 2014

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#102: Bundling, Upselling, and Discounting with Jason Myers From Bold Apps

This week we talk about increasing a customer’s lifetime value through upselling, bundling, and discounting products with specific apps for your e-commerce store. Bold Apps creates apps on the Shopify platform powering over 10,000 stores, and I got Co-Founder Jason Myers to talk about some strategy, tips, and best practices. http://traffic.libsyn.com/buildmyonlinestore/Episode_102_mixdown.mp3Podcast: Play in new window […]

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#78: The Art of Winning Back Customers with Will Evans from Chiefs

Sunday, December 22, 2013

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#78: The Art of Winning Back Customers with Will Evans from Chiefs

It’s often easier to get a repeat purchase than to find a new customer. In this episode, Will Evans from Chiefs shares his strategies and tactics on getting existing customers to come back again, sometimes buying a year’s worth of supply in advance. Chiefs sells energizing face wash for men that’s designed to wake you […]

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#77: Basics Of Brand Equity With Richard Greiner From Huckberry

Sunday, December 15, 2013

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#77: Basics Of Brand Equity With Richard Greiner From Huckberry

Huckberry is a delicate blend of your favorite hardware store, grandpa’s  store, and favorite magazine all combined into one rockin’ website. Targeting the young professional that enjoys the outdoors, Huckberry is a subscription based e-commerce business that sells gear, apparel, men’s essentials, and holiday gifts. Tune in to hear how co-founder Richard Greiner bootstrapped the […]

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#68: E-Commerce Design Elements With Jack Zerby From Goodsie

Sunday, October 13, 2013

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#68: E-Commerce Design Elements With Jack Zerby From Goodsie

When designing your online store, how do you balance the elements of branding, messaging, and conversions to the customer? Jack Zerby from Goodsie and Flavors.me joins us this week to talk about high level design concepts for building your online store. http://traffic.libsyn.com/buildmyonlinestore/Episode_68_mixdown.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS

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