Posts Tagged with "A/B Testing"

#70: Building Brand Equity With Kyle Duford At Chrome Industries

Sunday, October 27, 2013

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#70: Building Brand Equity With Kyle Duford At Chrome Industries

How does a 18-year old business continue to build brand equity, customer engagement, and financial success? Tune in to hear how Chrome Industries has grown into a household name in messenger bags and urban apparel with E-Commerce Director Kyle Duford. We discuss the importance of building a unique customer experience (online + offline) and snowballing […]

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#51: Setting Up Cart Abandonment E-Mails with Chris Hexton from Vero

Sunday, June 16, 2013

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#51: Setting Up Cart Abandonment E-Mails with Chris Hexton from Vero

Cart abandonment is an issue that plagues e-commerce stores with industry averages of 60-70%. Vero is a tool that allows you to send behavioral-based emails, in order to get customers back to your online store to complete purchases. Co-Founder Chris Hexton joins us this week to talk about setting up such a campaign and successful […]

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#33: E-Commerce 3.0 with Ezra Firestone from BOOM! by Cindy Joseph

Sunday, February 10, 2013

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#33: E-Commerce 3.0 with Ezra Firestone from BOOM! by Cindy Joseph

BOOM!! by Cindy Joseph provides natural skincare products for women who want to reveal their beauty with an honest and realistic approach. Former makeup artist turned supermodel, Cindy Joseph created BOOM! with longtime friend Ezra Firestone after realizing there was no pro-age cosmetic line for women. Ezra joins us this week to talk about building […]

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#31: Copywriting 101 For Your Online Store With Aimee Kunau

Sunday, January 27, 2013

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#31: Copywriting 101 For Your Online Store With Aimee Kunau

Do you write your website or sales copy yourself? Maybe it’s time to have someone else take a look if your conversions are low. This week I speak with Aimee Kunau of Rockit Copywriting where we discuss some tips and benefits of hiring a copywriter for your online business. http://traffic.libsyn.com/buildmyonlinestore/Episode_31_mixdown.mp3Podcast: Play in new window | […]

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