Podcast: Download

Subscribe: Android | RSS

This week we talk about increasing a customer’s lifetime value through upselling, bundling, and discounting products with specific apps for your e-commerce store. Bold Apps creates apps on the Shopify platform powering over 10,000 stores, and I got Co-Founder Jason Myers to talk about some strategy, tips, and best practices.

Topics Discussed:

• How Jason got into the Shopify app development business
• What is an upsell and how does it work?
• Bundling, wholesaling, discounting, and “build it yourself” apps
• The pitfalls of installing every 3rd party app you see
• Best practices in upselling, bundling, and discounting
• Framing your copy in the positive, not negative

Mentions in the Episode:

• Bold Apps
• How To Persuade People Online: 17 Lesser Known Jedi Mind Tricks
• Shopify

Episode Length: 32:43

Download Options:

• Direct Download: Right-click here and click “Save As” for a direct download
• iTunes: Listen and subscribe on iTunes
• Android: Listen via Stitcher Radio streaming
• Blackberry: Listen via the Blackberry Podcast App
• Zune: Listen via Zune