Volume 1,

#7: Vinyl Drops – The Importance of Understanding Your Customer

August 12, 2012

As photographers, Mili and Brian identified a market problem with backdrops used by their peers in the industry. Tune in to hear how they created a product that solved some core issues, along with leveraging industry authorities to grow their audience rapidly. Vinyl Drops produces high-quality, large-scale vinyl backdrops and floor drops designed for working professional photographers and film makers.

Topics Discussed:

  • Three ways to evaluate your product idea
  • The benefits of really understanding your market and customers
  • Creating partnerships with industry leaders to grow your audience
  • eCommerce Platforms: Shopify vs Volusion
  • Some limitations of Shopify
  • Shopify Apps Review: Lexity Live and Yotpo
  • The never-ending #1 challenge of selling online

Mentions in the Episode:

Episode Length: 27:24

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  • Hey what happened to Vinyl Drops? The shopify store/website no longer exists. Did they make it or move to another platform?

    • Mili closed down the store as they are moving to Europe for a while.

      • Best of luck to them.

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