Volume 1,

#85: Building A Men’s Lifestyle Brand With Eric Bandholz From Beardbrand

February 09, 2014

Within a year, Eric Bandholz and team has built Beardbrand to over $80,000 per month in sales. His brand is focused on the urban beardsman and all products support the lifestyle of their customer. In this episode, we focus on the high level strategy and methods he is using to take the brand to another level.

Topics Discussed:

  • Leveraging partnerships to private label your own products
  • Creating the company avatar and brand ambassador
  • Being part of a men’s culture movement
  • How the internet connects customers you’d never reach
  • Eric’s counterintuitive approach to increasing sales

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Mentions in the Episode:

 

Episode Length: 34:19

 

Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

  • Great show. I loved the authenticity of the band. It’s also a great example of a clearly defined target market.

  • Sam James

    Enjoyed the show Terry, and the new direction of the podcast – loved Eric’s approach to not worry about upsellling / squeezing every dollar from customers at every opportunity. I think sometimes typical internet marketing tactics can be a bit short sighted when trying to build up a real brand.

    • Yeah, on the other hand there is a legitimate concern of leaving money on the table, but where that fine line is becomes hard to determine. And for every store, it’s probably at a different point due to brand equity and such.

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