Tradlands sells menswear inspired clothing for women, made and produced in the USA. Tune in to hear co-founder Jeremy Roberts sharing his experience of sorting through product ideas, learning the manufacturing process, and how consistent hard work is needed to snowball a business.
- 04:00 – Background of Tradlands and getting samples off the ground
- 07:30 – Learning about women’s clothing as a man
- 09:00 – Getting in the mindset and psychology of your customer
- 12:00 – Making educated guesses to start without proof of concept
- 14:00 – Grasping the manufacturing process without any design background
- 16:30 – How many products for the initial opening?
- 17:00 – Why limit the amount of inventory for your products?
- 19:00 – What was it like launching the store on Day 1?
- 21:00 – Branding and positioning phrases that set you apart from the competition
- 24:30 – Jeremy’s blog outreach strategy to the biggest blogs in their industry
- 26:00 – The best social media tool for connecting with the top bloggers
- 30:00 – Response rate for blog outreach and things they’d do differently
- 33:30 – Why did they choose Tumblr as a blogging platform for the store
- 35:00 – Challenges of scaling up manufacturing, marketing, and the business
- 38:00 – Future considerations for starting a Kickstarter campaign
- 41:30 – Putting in the work day after day, week after week, month after month
Mentions in the Episode:
- Dexter (TV Show)
- Four Hour Workweek
- Empire Flippers
- Taylor Stitch
- 10 Year Hoodie
- EFP: Is The 4-Hour Workweek Still Relevant in 2013?
Episode Length: 45:02
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