Volume 1,

#34: E-Commerce SEO with David Hehenberger from Shopping Cart Labs

February 17, 2013

Does keyword research, on-site SEO, and link-building confuse you? Tune in to this episode with David Hehenberger from Shopping Cart Labs, where we go over SEO basics and best practices in E-Commerce. David was previously the in-house SEO operator for Modern Cat Designs in Episode #4 and other businesses, and has since taken his extensive SEO experience into his own consulting firm.

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Topics Discussed:

  • 03:00 – How David got into SEO for an e-commerce store
  • 05:30 – Top-down view of SEO and big picture concepts
  • 06:00 – SEO Campaigns vs. Google PPC
  • 09:00 – Being at the mercy of Google’s algorithm
  • 10:00 – Gray-hat vs. White-hat SEO and the risks
  • 13:00 – Getting keyword research done correctly
  • 15:30 – How to evaluate keywords for a niche
  • 16:30 – Site architecture, head keywords, and long-tail keywords
  • 17:00 – Long-tail keywords and product categories
  • 18:30 – Using branded and product keywords together
  • 20:00 – Exact match domains and keywords in URL
  • 21:00 – Google “Penguin” update and the over-optimization penalty
  • 21:30 – Link diversity, natural linking, anchor text links
  • 23:00 – Image <ALT> tags and Google image search
  • 24:00 – Title, H1, H2 and meta descriptions
  • 26:00 – Link-building and top 10 SEO competitors in Google
  • 27:30 – Not every link is built the same and finding the best ones to go after
  • 28:30 – Guest posting in your niche for back-links, traffic, and sales
  • 29:00 – How to find guest posting opportunities
  • 31:00 – Product/market fit and natural sharing / link-building
  • 32:00 – Content marketing and SEO purposes
  • 35:00 – Social signals vs. website backlinks
  • 36:00 – Google “Rel Author” and SEO benefits
  • 38:00 – Duplicate content penalty and product descriptions
  • 40:00 – Manufacturing your own products, marketing, and SEO
  • 40:30 – Red flags and metrics to look for when hiring an SEO provider
  • 41:30 – Monthly reports from SEO consultants, traffic vs. rankings
  • 43:00 – How to evaluate if a potential SEO consultant is a good fit
  • 44:00 – Sharing SEO strategies and gray-hat link-building
  • 47:00 – How SEO fits into the bigger picture of online marketing

Mentions in the Episode:

 

Episode Length: 49:17

 

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