Volume 1,

#31: Copywriting 101 For Your Online Store With Aimee Kunau

January 27, 2013

Do you write your website or sales copy yourself? Maybe it’s time to have someone else take a look if your conversions are low. This week I speak with Aimee Kunau of Rockit Copywriting where we discuss some tips and benefits of hiring a copywriter for your online business.

Topics Discussed:

  • 03:30 – Creative writing vs copywriting
  • 05:00 – Common objections in hiring copywriters
  • 07:00 – Why pay someone when you can write copy yourself
  • 09:00 – How to find the brand voice
  • 09:30 – Target market, unique selling proposition, and copy
  • 11:00 – Red flags of a bad copywriter
  • 14:30 – “It’s not about you, it’s about them”
  • 15:00 – Brand building and content marketing
  • 19:00 – The dance of copywriting and marketing
  • 20:30 – Standing above the competition by differentiation
  • 23:30 – Why vague copy won’t cut it now
  • 25:00 – Good examples of websites with great copy
  • 27:00 – Measuring the metrics of copywriting
  • 31:00 – Email Opt-in copywriting tips

 

Mentions in the Episode:

Episode Length: 35:20

 

Download Options:

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  • If you enjoyed this episode, leave a positive review on iTunes!

  • Nice episode. I love listening to copywriters because I totally suck at it 🙂

    • Same – started handwriting some copy to get some practice!

      • That’s a great idea, I’ll have to try it this week.

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