Volume 1,

#28: Premiere Collectibles – America’s Largest Autographed and Signed Bookstore

January 06, 2013

This week I have Josh Smallbone, President of Premiere Collectibles to talk about how the autograph and rare book industry works online. With a unique business model of having limited inventory as an online retailer, tune in to hear how they differentiate themselves as the #1 seller of these books.

Topics Discussed:

  • 02:20 – Background of Premiere Collectibles
  • 04:00 – Sourcing inventory of autographed books
  • 05:30 – Sales process of sourcing inventory
  • 07:00 – Dealing with sports stars and autographs
  • 07:40 – Pricing of autographed books, supply and demand
  • 09:45 – Competing with Amazon
  • 10:15 – Rare books vs autographed books
  • 11:30 – Profile of collectors and avid fans
  • 12:30 – How the market has changed for independent retailers
  • 13:30 – Exclusivity as a competitive advantage
  • 15:38 – Building relationships with the top book publishers
  • 17:40 – Two-pronged approaches to relationship leverage
  • 19:00 – Strategy for building relationships with B2B contacts
  • 21:00 – Certificate of authenticity and auto-pens
  • 24:50 – Setting aside inventory as future investments
  • 25:45 – What happens when inventory runs out
  • 27:30 – Limitations of the business model
  • 30:20 – Insurance on the products
  • 34:30 – Importance of having a strong customer list
  • 35:00 – Lifetime value of a customer for Premiere Collectibles

Mentions in the Episode:

 

Episode Length: 38:57

 

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