Volume 2,

#139: Should You Self-Fund Or Crowd-Fund A New Product Idea?

March 01, 2015

Crowdfunding platforms now allow entrepreneurs to raise money for a new product idea before they’ve put in the money to manufacture it. But is the time and effort worth it? What if it fails? In this episode we explore how crowdfunding is more than just about raising money and some pros/cons to the process as Terry goes through the preparations.

Topics Discussed:

  • Events and backstory leading up to this campaign
  • How it’s easy to underestimate cost of acquisition
  • The patron model and how it evolved into crowdfunding
  • Is crowdfunding a +EV play?
  • Validation, lead generation, and feedback loops

Mentions In The Episode:

Episode Length: 11:24

Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

E-Commerce Podcast

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