Volume 2,

#109: How To Create And Execute A Successful PR Strategy

July 27, 2014

Conrad Egusa from Publicize.co and former Venturebeat writer joins us this week to talk about what journalists and press are looking for in a story. He shares his experience as a writer and advisor to startups on how to craft your story, write an email pitch, and successful ride the wave of features on prominent publications for your industry.

Topics Discussed:

  • Background of the PR industry
  • What stories are  journalists are publications looking for
  • Two ways to make your pitch stand out from the competition
  • Why you should consider giving journalists an exclusive
  • Email etiquette and social proof best practices
  • The ROI of PR in the short-term vs. long-term
  • Should you hire an independent PR agent off Odesk/Elance?

Mentions in the Episode:

Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
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  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

Conrad Egusa from Publicize.co Interview

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