Volume 2,

#106: 5 Lessons From The Psychology Of Selling [BOOK REVIEW]

July 06, 2014

Recently a book was recommended to me called The Psychology of Selling by Brian Tracy. Many people claimed this book changed their life, and I can say that they’re right. Everything in this book is authentic and genuine and you will be better off for reading it. In this episode, I share my top 5 takeaways having listened to the audiobook 4-5 times.

Topics Discussed:

  • How self-esteem and self-confidence reflects your ability to sell.
  • What key qualities do the top salespeople have ?
  • How to focus on the right topics with potential customers.
  • Why quality is never the primary reason people buy.
  • How to find the #1 benefit and #1 objection people care about.

Mentions in the Episode:

 

Episode Length:

 

Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
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  • Android: Listen via Stitcher Radio streaming
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  • Zune: Listen via Zune

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