Category Archive

Podcast: DownloadSubscribe: Android | RSSInstagram Stories just launched last week and Terry has been experimenting around with the new feature. Averaging 3,500 views per day, this week we chat about the big picture, strategic moves, and possible improvements that might be coming in the near future.

Podcast: DownloadSubscribe: Android | RSSLast week Travis and I hosted a Q&A for those starting out with Facebook Ads based on our experiences using the ad platform in the past year. It’s had a remarkable evolution since release a few years ago, allowing you to get very narrow with targeting and exclusions. In this episode, we highlight some of the …

Podcast: DownloadSubscribe: Android | RSSThis week we dig through an old Q&A hosted in March 2016 with our email list. Originally at 90 minutes, we’ve found the best Q&As from the replay that you will enjoy. We talk about handwritten notes to your VIP customers, finding keyword ideas for Adwords, hiring your first employee, and using reviews from other stores …

Podcast: DownloadSubscribe: Android | RSSTerry’s Kickstarter just launched this week and was funded in 5 hours. In this episode we talk about some of the challenges ahead and keeping the momentum going. You check out the project by going to foreverhomeblankets.com. This episode is also brought to you by Packlane, an online shop that lets you design, print, and create …

Podcast: DownloadSubscribe: Android | RSSFor most folks, the conventional belief for getting links is sending product to bloggers or influencers for reviews. While that’s certainly still effective, in this episode we explore some more creative ways to get links that might get you a better bang for your buck (and time).

Podcast: DownloadSubscribe: Android | RSSAfter months of laying low Terry is finally talking about his new project Forever Home Blankets. Taking inspiration from his volunteer experiences at an animal rescue, this project is about improving the living conditions of homeless animals, increasing adoptions, and ultimately saving more lives. The project will use a “buy one, give one” model to make …

Podcast: DownloadSubscribe: Android | RSSAre you sending postcards to existing customers to get more sales? My former roommate has a new app for Shopify stores that automatically sends them for you via the API and a 3rd party printer. Whether you want thank you cards after an order or reminders after 90 days, it’s all configurable in his app called …

Podcast: DownloadSubscribe: Android | RSSTravis decides to leave Las Vegas and move back to California. In this episode, we talk about coming up with that decision. The inspiration comes form his work values of being quite structured, versus someone he looked up to in Las Vegas that was very “go with the flow”.

Podcast: DownloadSubscribe: Android | RSSThis week we talk about email autoresponder sequences every online store should have. From before, during, and after checkout we’ve got you covered with getting started and the triggers/events to setup the email backend. If you need help with setting these up, let Terry know at terry@buildmyonlinestore.com as he is already helping some listeners with this …

Podcast: DownloadSubscribe: Android | RSSThis week we talk about a tool that aggregates all reviews for your online store and turns them into a widget you can display on a product or category page. My Real Karma is a free tool for all e-commerce store owners that can combine reviews from Amazon, eBay, Etsy, and more.

Podcast: DownloadSubscribe: Android | RSSThis week we talk about some high level ideas to using analytics data to tighten your conversions.

Podcast: DownloadSubscribe: Android | RSSLast week we hosted a brief Q&A via Google Hangouts On Air with a few listeners. It was an open format where folks could ask us questions about everything and anything. Here are the replay highlights incase you missed it. We hope to do this on a monthly basis, so join the email list to get …

Podcast: DownloadSubscribe: Android | RSSThis week Travis and I talk about our workplace optimization and tools we use to stay focused. We’ve brought up some of these ideas casually on the show, but figured it would be helpful to actually dedicate an entire episode to that. Hope you enjoy this and let us know if there are other tips you …

Podcast: DownloadSubscribe: Android | RSSTravis recently read a book called Primal Branding while working on his Youtube channel so we do a mashup with a similar one I re-read recently called All Marketers Are Liars. There are a lot of similarities in both books, so here’s what we think is the best of both worlds.

Podcast: DownloadSubscribe: Android | RSSThis week we talk about some less popular growth strategies we’ve come across in recent months. Marketing tools and platforms are always evolving, so these are some ideas that might be worth looking into for your store.